Interesting watching print media still try to navigate through the murky waters of the internet.
https://www.tflcar.com/2018/03/motor...-youtube-news/
YESTERDAY, MOTOR TREND EXPERIENCED A WATERSHED MOMENT AS THEY ARE MOVING ALL THEIR CONTENT OFF YOUTUBE. AND SOME FOLKS ARE NOT HAPPY ABOUT IT.
Motor Trend has a big announcement for you guys, as evidenced by the video below. From this point forward, their content will be hosted exclusively off YouTube’s platform. By and large, YouTube commenters’ responses to the move have been negative. Why? The reason could be that the company’s spinning off its video content into a paid subscription service. For the next ten days (from March 19, 2018) – the service is 50% off, or $2.99/month. However, when that promotional period ends, it stands to reason the price will go up to around $6.00/month, or $48.00/year.
Now, they still stand as one of the titans in automotive journalism. In print form, they’ve been around since 1949. They’ve been around for the lion’s share of the 20th century, and continue to produce print content today. However, as media has moved online, so too has the business model surrounding its production. Rather than focusing on print content, publishers are moving to video content instead. That’s the driving premise behind YouTube, and the motivation behind Motor Trend’s move off the platform as well.