unfortunately its a solid tactic. the sad reality is the general populous, particularly the younger generations, are indoctrined to rely on someone else, mostly the government. this means we no longer have people striving to achieve greater things, but also we no longer have a society of leaders, we have a society of followers, they must do what the masses tell them so they don't stand out. hilarious when you consider how they attempt to self individualize meanwhile conforming to what the government, media, or Hollywood tell them is best.
I call it the bandwagon problem. if people think that the majority of people are voting a certain way, they will be more inclined to follow suit.