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ZR
01-12-2017, 09:13 AM
Polaris Industries is starting the year off with some surprising news, announcing that it will cease operation of Victory Motorcycles and other related business operations to the brand.
Scott Wine, Polaris Industries Chairman and CEO, explained the decision as coming down to basic business factors, with Victory not showing the growth and volume in order to sustain its continued existence.
Polaris in its press release also cites the changing landscape of the motorcycle landscape, and that the resources and investments required to make Victory competitive going forward were too hard to justify for the troubled brand.
Instead, Polaris will focus solely on its Indian and Slingshot brands, for the motorcycle space.
“This was an incredibly difficult decision for me, my team and the Polaris Board of Directors,” said Wine. “Over the past 18 years, we have invested not only resources, but our hearts and souls, into forging the Victory Motorcycles brand, and we are exceptionally proud of what our team has accomplished.”
“Since inception, our teams have designed and produced nearly 60 Victory models that have been honored with 25 of the industry’s top awards.”
“The experience, knowledge, infrastructure and capability we’ve built in those 18 years gave us the confidence to acquire and develop the Indian Motorcycle brand, so I would like to express my gratitude to everyone associated with Victory Motorcycles and celebrate your many contributions.”
Polaris will assist Victory dealerships in unloading their current inventory, and of course Victory owners will still have access to the regular terms of their warranties, while parts will continue to be available for the next 10 years – as is required by law.
“This decision will improve the profitability of Polaris and our global motorcycle business, and will materially improve our competitive stance in the industry,” added Scott Wine.

Uncle Buck
01-12-2017, 10:01 AM
Golden rule strikes again

Clutt gt
01-12-2017, 02:48 PM
Wow
If I was to switch brands I would have definitely considered a victory cross tour as my next bike.
Guess I'm going Street Glide for bike number two.

ZR
01-12-2017, 03:19 PM
Victory was on my short list as well.
Used will surely become one hell of a good deal though.

Clutt gt
01-12-2017, 07:16 PM
All the guys i ride with are on HD except one that has a Victory Magnum.
Very nice looking bike but I find the engine emits a lot of cylinder noise. Almost like you can hear the pistons going up and down. Not knocking or rattle just noise.
other than that bike is awesome and fast for a big bike. Stereo kinda sucks to but so did my HD from factory. The newer HD stereo is killer.
arg is it spring yet? Im itching all ready