The company is doing just fine even with new competitors and more beard wearers over the past 10 years, and there's the pandemic. I don't buy their stuff because it's mostly a crappy product although I think some of my razor blades may be made by blade brands owned by Gillette in other parts of the world.
Any real conviction in not supporting a "woke" company means your households have to stop buying the brands on the map.
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